ANKENY, IA (October 3, 2017) - Integrity Technology Systems, Inc., Ankeny, IA -based information security consulting and managed security services firm, today announced the launch of its new identity. Effective immediately, Integrity Technology Systems, Inc., will operate under the name Pratum™.
"As our company grows nationally, yet remains rooted in the Midwest, we wanted to select a name and logo mark that properly communicates our brand," said Dave Nelson, owner and CEO. Pratum™, which in Latin means prairie, will be breaking ground on a new headquarters to accommodate additional staff as the business continues to see strong growth. Not-so-coincidentally, the new office building will be located on SW Prairie Trail Pkwy in Ankeny, IA.
The old name made it difficult to differentiate from the thousands of other US companies using a similar moniker. "We loved the name Integrity, but the name was ubiquitous and not in a good way. All types of organizations, from financial advisors to painters, are using it," explained Nelson. The name Pratum™ is unique and the rebrand affords the firm the ability to grow its national presence.
Pratum™, which will be celebrating its ten-year anniversary in 2018, helps customers solve information security challenges based on risk, not fear. The firm remains under the same ownership with the same portfolio of services, but along with the rebrand will come an increased focus on Pratum's Virtual Chief Information Security Officer (vCISO) offering. As the firm's flagship information security service expands nationally, Pratum™ will continue to grow its vCISO consulting team and remain vigilant about maintaining its open line of communication with clients. "We are as much a part of our vCISO client's business operations as their internal staff. It is our priority to provide them with quality security leadership and guidance when and where they need it," states Nelson.
Rebrand key elements:
- Name and logo mark
- Website - Launching of pratum.com, the new website will showcase the Pratum™ brand and key services offerings.
- New Corporate Headquarters – Pratum™ will be relocating to the District area of the growing Prairie Trail development in Ankeny, IA. The building, which will house only Pratum™, is designed to accommodate for the firm's growing team. Pratum™ is based in Ankeny, IA and has offices in Dallas, TX and Kansas City, KS.
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